Digital marketing services, explained
What the common service labels mean, what the work involves and how to judge whether you need it.
Agency websites tend to list the same handful of services, often with little explanation. This page goes through the main ones in plain terms, so you can work out what you could do yourself and what you might want help with. Task Taste does not sell any of these services: it is an independent blog, and each section links to a longer guide.
Search engine optimisation (SEO)
SEO is the work of making a website easy for search engines to crawl, understand and rank for the searches that matter to you. It covers three broad areas: technical health (speed, indexing, structure), content (pages that answer real questions) and authority (other sites linking to yours because they find it useful). Our guides to SEO techniques and SEO audits go into more detail.
Content marketing
Content marketing means publishing useful material, such as articles, guides, videos or newsletters, that brings in people who are looking for what you know. Done well, it supports SEO, gives your social channels something to share and builds trust before anyone gets in touch.
Social media content
Social media content is the planning, creation and scheduling of posts for platforms such as Facebook, Instagram, LinkedIn or TikTok. The hard parts are usually consistency and picking the right one or two platforms rather than trying to be everywhere.
Lead generation
Lead generation is the process of turning visitors into enquiries: contact forms, newsletter sign-ups, downloadable guides, quote requests and follow-up emails. It sits between marketing and sales and is easy to neglect.
Website design
Your website is where most of the above ends up. Our website design guide covers structure, speed, mobile layout and the basics of making a site easy to use.
How much does it cost?
Pricing varies so widely that any single figure would mislead. Our page on how SEO pricing works explains the common pricing models and the questions worth asking before you sign anything.